The Importance of Having a Logo
A brand is not a logo. It is more than that. It is the perception of the audience as to what represents your business’s personality.
Is it serious and professional? Is it cheeky and fun? Does your business evoke femininity? All these can be reflected in your brand’s assets and collaterals.
And that includes having an on-brand logo. It is highly important that a logo elicits the same response that you want your audience to think and feel when they see yours.
Setting apart your products or services from the others, a unique logo helps your audience identify your brand right away.
And the more familiar they become with your logo, the easier they will recall your business. It keeps you top-of-mind.
This is especially true if you are trying to improve your online presence.